Title: Color in Industrial Design
Abstract: Color design is an activity that, dealing with different sectors in different geographical markets at the same time, allows to have a view on how the language of color evolves in product design around the world.
Color language evolves also in relation to new technologies, and color project must evolve at the same pace: colored LED lights used as new accents, online shopping based on purely digital colors, etc. require new ways of interpreting color design.
The novel concept of Chromatic Sustainability responds to the need to reduce consumption, by extending the visual life of products through the use of new finishing with iconic colors, which have a longer lifecycle on the market.
The color design of a product involves well-defined phases. Firstly, the Historical Analysis of the brand identifies iconic colors and chromatic schemes. Competitor Analysis is the second step and is essential to conquer new markets. Trend analysis is one of the best-known phases in color design and leads to the definition of new Identity Scenarios. The color Tools design is less known, but it is the most strategic phase: it collects and analyses all the color data related to the brand and allows to plan the future color strategy. Only at the end of this process color is applied to the product.
This presentation will go through all these phases and present some examples that will show how this activity not only gives a product the most suitable color, but also defines and reinforces the Brand Identity.